LO3:

P4. Identify and repurpose content for use in the profile (this will need clearly signposting what material you have repurposed)

Below is a an example of RAW (.CR2) files which all images were shot in:

 A RAW format was chosen to shoot in as it is a high quality lossless format meaning it is of a high quality. The RAW format also allows for greater control when editing as it saves more image data allowing for a higher quality of editing unlike a JPEG as all the image data is compressed. To edit said photos they were imported into Adobe Lightroom where all the necessary changes were made and then exported as a JPEG as this is a format is more commonly accepted in most softwares unlike the Raw format which is a less common.

Below is a screenshot evidencing the export of the front cover as a .TIFF file format.

The front cover of the magazine was exported as a .TIFF as this file is a lossless file format meaning it is of a high quality which is beneficial to the final printing of the product and high quality uploads. Similarly when editing, the files were saved as PSD's (Photoshop Documents) as this is also a lossless file format that allows for graphics to be created and edited in layers, but this had to be repurposed in order to uplaod to my porfolio

Below is a screenshot of the dialogue box when exporting the contents page and dps from indesign as a PDF.

Several pieces were exported as a Adobe PDF. This file format was chosen as it was again a high quality, lossless format allowing for high quality printing and is a universal foramt making it easily accesible.

Below is a screenshot evidencing the organisation and final formats of all the components designed for the magazine segment of my profolio.

A similar process was repeated for all other items featured in my porfolio.

M2: Discuss legal and ethical requirements

Legal and ethical complications for the magazine work...
Obscene publications Act

Illegal to publish content that may negatively influence readers/ audience.

Within the SevenPeaks magazine the main target audience are that of young teen to professionals with majority ABC1 social grade and a high disposable income due to the nature and requirements of the sport. My genre of magazine could possibly have a negative impact on the audience through the use of  language and possible gender stereotypes perceived within the magazine (predominately male features). In addition to this another possible issue within this magazine is that the dangerous sport and activities could be seen to be glamorised and ultimately this could cause safety issues as the readers of the magazine may then go out in attempt to recreate the ideas seen in the magazine and be a danger to themselves or the public.

Therefore, i adhereed to this law by including a variety of models to appeal to both genders in addition to adding warnings and guidance within the magazine for the safety aspect and censoring and bad language or material.

Libel Law

Illegal to publish defamatory content about a person or publish untrue information.

To avoid this law i made sure not publish false information, this was achieved by using reliable sources in addition to referencing all sources used. Furthermore, i avoided portraying any bias or negative aspects to the sporting personalities that may have a harmful impact on there lives or career, again to avoid this or any prosecution the articles with be checked and approved by the interviewee them self.

Copyright, Designs and Patents Act

The exclusive right to make copies, license of a piece of work by a creator. Protected for the lifetime of the author or for a period 70 years after death.

Consequently, permission was needed from the model to use there image in the magazine and therefor i had them sign a consent and release form. This allows the image to be used freely within the magazine and other material. Permission may also be needed from brands featured in the magazine, words/ extracts featured in the magazine, location permission. (EG: city centre, grenoside woods, lady cannings trail {all public places exempt.})

Majority of design work will be created by myself therefore not governed by copyright laws. For example the masthead (However, fonts may be copyrighted)

Laws of contempt

Not allowed to document or publish any current criminal cases to avoid impeding/ affecting case. For example avoid sensationalising drug/ doping use in sport or current topical issues relating to this. (http://www.bbc.co.uk/sport/38884801) Show non bias or not to influence the audience, use allegedly etc.

Ethical Issues 

Possible ethical issues that could be encountered in the production of this magazine include the representation of genders and races within the sport in addition to not body shaming or promoting unhealthy lifestyles with intention to influence audience or glamorise drug or supplement taking. Safety aspects should also be considered to avoid injury to audience if influenced by the piece. To avoid these ethical issues, a variety of imagery and text will be used to represent all genders and races, in addition to providing the necessary health and safety guidance.

However, in this instance these examples are related to the production of the magazine they also apply to the other materials which are presented in my portfolio. The majority of work is all produced by myself meaning implications with regards to the copyright, designs and patents act have been avoided, also the music and other elements which i may have implemented into my designs has all either been licensed/ gained permission for/ or does not require permission or credits. Issues with regards to the legal and ethical issues can all be viewed in a detailed write up in the accompanied blog link to some of my pieces. 

D1:

Justify the choice of content and the

repurposed formats (you will need to literally go through each piece of work you upload to the profile/website and state clearly why you chose this and why you changed it to a different format)

P5: Create the personal media profile

The finished portfolio can be viewed here: https://spark.adobe.com/page/KfKNrv6rwVQms/

LO2:

I have chosen to create a digital portfolio on the career path of a digital media producer. One main reason why I have chosen to do so is to further my my application to further education. As part of my application I will add a link whereby they can access my portfolio and view my work, this is beneficial as they will be able to see my skills and past work, which may make me stand out against other applicants. Another reason I chose to develop a portfolio was for future potential client work, again as it shows what I am capable and makes me favourable to be employed/ chosen.

Digital: In order to make my work easily accessible the files had to be repurposed so they can be accessed by possible employers and university admissions etc. Below are examples of how the files will be repurposed...

1: Adobe Premiere Pro .proj > .mp4

Initially, this file was a Adobe Premiere Pro file (.proj). This file was used as it was a lossless, high quality format and provided the ability to edit all the different audio and visual elements. However, this a large file format and subsequently can't be uploaded and shared easily online, neither can it be easily accessed due to the software used. Subsequently, this project file was exported as a H.264/ MP4 file, this lossy file provided a smaller more compressed version which could then be easily uploaded, downloaded or streamed and is also universally compatible.

2: Adobe Audition .aud > .mp3

As this is a audio product it was created in Adobe Audition (.aud file type). This was used as it is the industry standard software and is a high quality lossless file allowing editing layers of audio. This needed to be repurposed as it is a large file type and uses specialist software meaning it is not easily accessible to everyone. The audio was exported as a .mp3, this lossy is smaller and lower quality but can be easily uploaded to an online platform or distributed. If a higher quality lossless file was needed it would be exported as .Wav file as this is a lossless file used in industry for editing.

3: Adobe InDesign .Ind >  .pdf

This product was created in Adobe InDesign (.Ind). Like the previous file formats this is a lossless high quality file which allows for editing of the elements, however this is a specialist software and not universally accessible and therefore the file would have to be repurposed for use in the digital profile. Subsequently, these documents were saved as a print pdf. This compresses the information into a read only format that is suitable for high quality printing and web upload, this can be exported as either lossy or lossless dependent on the use.

4: Adobe Photoshop .psd > .tiff/ .jpeg/ .png

For this document Photoshop was used (.psd). This lossless format allows for high quality editing of assets in layers and great detail. Therefore, due the large amount of layers and components is is an extremely large size document making it harder to distribute. To repurpose this it was exported as a .tiff file, this compresses all the layers into one smaller file. Although unlike the other file formats this still retains lossless capabilities due to it commonly being used for print. It could also be exported as a .jpeg file, this slightly smaller file type is universally accessible meaning it can be accessed by most easily, and work well with other softwares or purposes, this can either be lossy or lossless depending on which is chosen.

5: Maxon Cinema 4D .c4d > .jpeg/ .mp4

For this Maxon Cinema 4D was used (.c4d), this file format allows for editing of the components. Due to the vast amount of information stored due to the nature of 3d design and animation is it extremely difficult to upload these files online to be used as part of a portfolio. Neither would it be easily accessed as Cinema 4D is a specialist software. To repurpose this the elements were rendered as either a .jpeg for stills or alternatively a .mp4 for video/ animation.

6: Adobe Illustrator .ai > .pdf/ .eps

Illustrator files were used to create this piece (.Ai). This file type was used as it allows for editing of vectors and producing high quality digital and print products due to the lossless capabilities of the format. However, this software is not commonly accessible and easily uploaded online therefore needs to be repurposed. To do so the it was exported as a PDF or .eps file format as these are commonly accessible and are smaller making them easier to download/ upload. Furthermore, both file types can be lossless meaning they retain greater detail in addition to editing capabilities. 

7: RAW file (canon raw) .cr2 > .psd/ .lrcat > .jpeg

Raw file type was used when taking the photos as it stores large amounts of information to allow for greater editing in post. However, these files are large in size due to the lossless capabilities of this format and therefore can be harder to upload. As result, once the images were edited in Photoshop or Lightroom (.psd or .lrcat extensions) they were exported as a .jpeg as this is widely available and common format making it more accessible and easy to upload due to the smaller, more compressed size. 

Physical:  Alternative physical documents could include...

A: Print documents for posters/ framing

The document could be printed and displayed. This could include mounting and framing a piece, this would be best suited for things such as posters. For this it would would be best printed in heavy gloss or satin stock around 300 gsm, this could be printed either using a inkjet printer or for the larger pieces printed commercially using the process of offset lithography, to produce a high quality print. 

B: Print pages as example of magazine page 

The document would be printed on a lighter weight gloss paper, something such as 90 gsm silk. Most standard home printers struggle to print on such lightweight stock therefore meaning the files would have to be sent to a commercial print house. 

C: Photo/ Sketch book

The images/ work could be presented as part of a sketch book or photo book. This would work well for creatively displaying sketches or images. Some may argue that this is the best way to present and appreciate photography in its truest form. This could come in a variety of sizes including sizes from a5 to a3 etc. 

D: Copy of files 

A copy of files could be produced and distributed using formats such as cd’s, usb drives and SD cards. For the things such as the audio and visual products that could not be physically displayed and copy could be given allowing whoever to access through whichever means necessary. To make it more creative the cd covers etc could be designed and decorated to reinforce and inform which products they hold. An alternative way to present audio visual products could be a printed QR code. The code could be printed on a leaflet, flyer, poster or something similar, then the user can then scan this code and using a camera enabled device which would take them to a link where they can view the product, the QR code can be incorporated into a design in several ways. 

P2

The documents stated above show I variety of skills and assets, thus making it appeal to prospective employers, interviews, freelance opportunities or higher education. The large variety of softwares and media that I have worked in would best appeal to prospective employees and freelance opportunities, this is a strength as it shows diversity and the ability to work in a variety of mediums, it also shows adaptability as I have learnt a range of softwares. Another strength of the media profile would be the content, the full and thorough coursework units that will be featured show an approach to how I work at post 16. Therefore if the work is completed fully and to a high standard alongside a high level it would better appeal to the target audience of higher education as this is a desirable asset and represents the quality of work. Similarly, the quality of work would appeal to other employers or interviewers etc. Another strength of this style of personal profile is that is clearly shows my skills, all the documents will be presented as images with short blocks of text to give context and support the items, meaning those viewing it can see in an easy way what my strengths/ skills are.

A possible weakness to the content of my profile could be the diversity also. Possible future employees may prefer to see more specific examples relating to the job role. For a example the employee for the role of a graphic designer would likely want to see more examples of graphic based work to gauge an opinion of the skills and strengths, however my profile would involve a variety of media ranging from, audio to audio visuals, radio and print which could detract from focusing on the graphic work.

As part of the media profile I have selected the work based on its quality and suitability. I included within the profile my most professional work and recent work as it is of the best quality and best portrays my style and skills. Pieces such as the commissions for the music festival or brief based coursework units such as the magazine production unit all present how I can work with clients and work to a brief, which is admirable to freelance opportunities and employers. Other pieces such as my artwork and design work were selected in order to show my creativity and interests. As a whole I tried to included a mixed variety of examples to best appeal to the role of a media producer or further digital media student.

P3

I am making my personal media profile for the career pathway of a digital media producer. As a result of the role being varied and diverse, I decided to involve a varied and diverse range of media products. Therefore my portfolio would include work covering audio products, visual products and audio-visual products. Such examples of a audio products would be the radio advert and radio show, this demonstrates skills in sound design and use of industry standard software such as Adobe Audition. Similarly, within the profile I will feature audio-visual products/ videos. These products can be seen in the Dronfest promo, film, film trailer and advertising campaign, all of which highlight a broad set of skills which are suitable to the pathway. For example this shows capabilities of using advanced softwares and equipment, an awareness of advertising and overall knowledge of industry processes and techniques. The final form which my work takes is visual, this involves such elements as the web banner, festival banner, posters, magazine and photography. These examples of work show my abilities as a photographer; which is a valuable asset in the role of a digital media producer. Similar to the other pieces, it also represents an awareness of industry standard practices, equipment and software.

Visualisation diagram

Above is the visualisation diagram for one of the project pages of the digital media profile.....

LO1:

P1: Explain the purpose of a personal media profile 

A personal media profile is a summary of a persons work, skills and abilities which can then be used for a variety of purposes ranging from advertising services or interviews and job possibilities. This can be formatted in several ways both digitally in the form of a website or alternatively physically through text and sketchbooks. A personal media profile/ portfolio is a good way of showcasing talent and a persons work. This is beneficial when interacting with prospective employers, freelance opportunities, higher education opportunities and interviews as it is a clear, professional and creative way of portraying a persons identity, skills and assets. 

A personal profile often contains a persons skill set, meaning that the document shows what the person is capable of with regards to the purpose of their profile. For example the likes of a graphic designer would likely include their skills which enable them to work and excel from others. In this instance it would likely feature information on fluency of graphic design packages such as the Adobe creative suite or 3D graphics softwares such as Cinema 4D and Blender. It is also for common for this to be further supported by physical evidence of past work that has been produced using these software packages.  

Not only does this show a persons experience it also highlights their identity, due to the role a graphic designer being creative it is common for each designer to have their own style and ideas of presentation. Therefore the presentation of their past work would be beneficial at showing this to future possible employers or freelance employment as they may desire a certain style or originality to stand out from the crowd. Furthermore, by showing previous work it can also highlight the persons professional identity. Examples of past work with reputable clientele not only shows their achievements and design, it is also valuable at showing them to be reputable themselves which prospective employees would look more favourably upon. To further support this in better detail it could be supported by the persons CV. This would give a more in depth breakdown of past  works, skills, employment and attainments in addition to references all of which further support the past work presented in the profile and validates the persons claims. 

Examples of porfolio:

   -Digital

http://velvetspectrum.com/

http://www.roandcostudio.com/

   -Physical

https://www.nextdayflyers.com/blog/5-of-the-most-impressive-graphic-design-portfolios/

https://www.creativebloq.com/portfolios/paper-portfolios-5132559

The above portfolios are used to showcase the persons work, skills and connections. These profiles are from those who are graphic designers, therefore the purpose of this is to show their graphic design skills, the clear display of their work in images also allows them to portray their style in addition to their skills. This allows them to portray clearly there strengths to potential employers etc.

A personal may need to be re purposed for specific purpose to ensure it best suits the needs of the intended target audience. This would be so that the work being presented to them is relevant to their need, whether it be and employer, university of freelance job. A way in which this can be purposed is the presentation from digital to physical or visa versa. A digital portfolio can be easily distributed and are an extremely accessible method of showcasing work, with nothing more than a link needing to be sent to the employer, university etc. This is beneficial as it can be quickly and easily distributed, meaning prospective employers can easily gain and idea of you, your skill set, identity and achievement, before a possible face to face interview. Similarly, a digital profile may want to be re purposed to a physical portfolio for face to face situations whereby you interact and can physically show examples. Such examples would be interviews, primarily this would be best suited to the field of graphic design and print. The ability to show finished products and designs in their final forms, such as packaging design or print materials to an employee, better demonstrates aspects of knowledge in the industry and processes used to create such products which is an admirable trait.

Another way in which a personal media profile may be re purposed is through refining it in order to best suit the situation. A large and broad portfolio could be seen as a disadvantage. This is because it could be seen to over complicate things, or detract from the intended work which would be beneficial for the opportunity, with lots of work expressing a broad but not refined skill set. This would be a possible problem as it is not relevant to your employer, client, university etc. Therefore, you could consider removing or including solely work that is relevant to the intended audience  

P2: Discuss the uses and benefits of having a personal media profile
Both physical and digiral personal media profiles have their advantages and disadvantages. 

Digital porfolios provide the abilty for a person to easily distribute their work quickly to any location or person, whether it be a clinet, emplyer or eductation. This can achieved simply by sharing a link or code with the intended recipient. Another strength would be the accesabilty and possible content, this style of personla media profile would allow for all kinds of work to be uploaed including moving image and large format prints , all organised in an easy to view manner. Another advanyage to a online digital profile would be its price. The cost of setup can be free with sites such as wix.com providing a website building and hosting service with prices starting as £0.00 and upwards depending on what is required. This style of website would also allow people to easilt get in contact with the person, this is as a result of the embeded contact functions with the site.

A possible disadvantage to a digital profile would be its price also. If you were to host your own site using a service similar to wix it would result in a montly subscription cost to keep your website/ pofile up. Another weakness could be that they can easily become ivercomplicated and hard to naviagte which would be a downside in a face to face intreview situation when presenting work, neither does it allow to gauage a good opinion on the overall finsihed print products, such as packaging design which would be best presented physcially to gauge a true representation and feel for the product, this is a benift of pyhsical porfolios. Another advantage to physical porfolios would be the abilty to easily display and present work in scenraious such as face to face interviews.

However, as with the dital profile it also comes with its negatives. Often they are harder or more complicated to distribure, a physcial profile would have to be exchanged in person or alternatively posted to the recipement, this makes it less accesible and possibly more costky. Moreover, there are also costs incurred in the production of a physical porfolio, for example the cost of printing and the materials used as part of it. Physical profiles are also limted to the abilty to easily display a wide range of formats. For example video and audio files can not easily be presented physically, they could be accsed by using things such as a CD or a link but this is not a seamless and easy as presting all the content on a digital profile. Makign the use of physical porfolios best suited the likes of artists, with physcial work, opposed to digitally created work and AV products.